How do brands thrive in their digital habitat? - Fiona Dinning-Cole, Web Content Manager at Grouptrader talks to Jungle-media.com
In our
second of the series of Member spotlight profiles, I talk to Howard Jones,
Director at Jungle Media - a digital agency specialising in Search Marketing. I
wanted Howard to shine a light on his industry as well as give his professional
view of two Grouptrader products that his company recommends to clients.
What is Search Marketing?
You may or may not be
familiar with the term ‘Search Marketing’ if not, it is very likely that in
time you will be if you don’t want to risk your business missing out on making
the best from being online. But what exactly is it and why is it relevant to businesses
within the Grouptrader network?
Whether you’ve been taking an active role with your online activity
or are just starting to wonder how social tools can apply to you or your
business, the ways in which people are interacting online are growing almost
exponentially. From the devices we use such as computers, tablets, laptops and
mobiles to the options by which a business can position itself online, SEO, PPC,
Display, Social Media etc. how do you decide what’s best for you?
It's a jungle out there
Jungle Media have been creating innovative internet marketing
strategies since 2007 and put their success down to helping companies thrive
rather than just survive in this ever-changing digital landscape. Says Howard, “We'll
never ambush clients with jargon, we simply create a digital marketing strategy
that delivers on results. These results can mean higher search engine rankings,
increased website traffic and improved conversions.”
Howard continues, “We work
seamlessly as part of our clients team, sharing their objectives and being
ruthlessly single minded about what we’re trying to achieve. We deliver clear, hard evidence about the work
we complete and its effect on the clients bottom-line.”
As part of this advice Howard and his team provide
some really useful and interesting blogs which are definitely worth a read.
They can be found on the Jungle website at http://jungle-media.com.
The Virtual Receptionist (Annie) is a 24hour service which is easily installed
and helps to increase the leads a website generates by up to 64%. Says Howard, “We have just taken a call from
a client who began using Annie a few weeks ago and already he has taking an
order that he would have missed without her.
Annie has paid for herself, the client is thrilled.”
The Digital Audit is a bespoke website audit, highlighting
recommended actions and quick fixes needed to maximise a websites visibility
and reach online. Howard says, “One of
the best parts of this audit, from a customer’s point of view, is the ability
to receive an insight into their competitor's performance. It can provide for very interesting reading. This
audit is a great tool to understanding how your website is performing for
you. From here we can develop a strategy
to put the measures in place to make great improvements. Often these aren’t big
costly things but logical and effective steps to really make a difference.”
So there we have it folks, a brief dip into the world of
online marketing kindly provided by industry experts Jungle-Media. If, like me, you feel the future is rushing towards you and
you really would like to be in a position to welcome it and make the most of
all it as to offer, you might want to pick up the phone and talk to top banana
Howard or one of his bunch. Sorry, I
couldn’t resist the pun!
Contacts:
- www.jungle-media.com
- For the Grouptrader YouTube videos of The Virtual Recpetionish & Digital Audit click here
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